We are a specialist advisory partner, working exclusively in elite sport. We don't sell generic leadership training, recommend expensive new tech, or produce reports that gather dust.

We clarify roles, streamline information flow, and align your systems with the decisions that matter. We don't add complexity — we remove it.

OUR APPROACH

We do one thing:
help you get more from
what you already have

meet our founder

Innovation PSP is led by Dr John Iga, who has spent over 20 years turning performance insight into daily, winning decisions for Premier League clubs, international teams, and multi-club groups.

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We've walked in your shoes, in clubs just like yours, with results that speak for themselves.

Years of Solving the same problems you're facing — silos, duplication, underused tech, frustrated staff.

 League Clubs
→ National Teams

20+

No environment too complex, no challenge too tangled, no pressure too relentless.

10+

Organisations have already moved from fragmented to aligned — clearer, faster, and more effective, since working with us.

BY THE NUMBERS

The proof is in the results,
not the theory

one
Structure & Roles

Identifying who does what, and where the overlaps and gaps are.

two
Information Flow

Assessing how data and insight move
(or get stuck) between departments.

Then we build a practical, evidence-based action plan — and we stay to embed it, working alongside your team to ensure changes stick and deliver measurable, lasting impact.

three
Technology Alignment

Determining whether your systems are helping or hindering decision-making.

HOW WE WORK

Our approach is grounded in
applied experience, not theory

We don't look at individuals in isolation — we look at the gaps between them. We review your entire performance ecosystem, starting with a diagnostic audit:

AREAS WE SUPPORT

Our methodology
applies across four
core areas

Performance Audits

Full diagnostic of your performance function: where it breaks down, and where the biggest opportunities lie.


System Design

Aligning departments, roles, and workflows
to your broader strategy.


Implementation & Optimisation

Embedding changes so improvements are sustained,
not temporary.


Research & Innovation Strategy

Identifying high-impact innovation opportunities and,
for UK-based organisations, guiding you through widely available funding opportunities.

Speak to Us

You get a performance environment that is aligned,
efficient, and built to deliver sustained results.

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  • Backed by the right information, at the right time, for the right people.

  • Less duplication, less confusion, more focus on performance.

  • Your tech, your data, and your people finally pull in the same direction.

WHAT CHANGES

When we've finished
working with you,
the difference is
visible day-to-day.

TRUSTED BY

Organisations that trust us to deliver

  • "One of the very few in the world who has both an elite skillset in science and in elite day-to-day performance environments.”

    — Callum Walsh, Head of First Team Performance, FC Porto

  • "John possesses a unique skill set, having experience on the training pitch, in the front office, and in the boardroom. He is an asset to any business at a variety of levels.”

    — Stuart Webber, Head of Sports, RB Omiya Ardija

  • "John provided the tools to systematically review current practice while also identifying areas for service optimisation. He delivered a clear, structured plan that aligned with club-wide strategies and fit within annual budget constraints.”

    — Josh Thompson, First Team Head Physiotherapist, Stockport County FC

  • "John is particularly skilled in managing complexity and fostering innovation to address performance challenges.”

    — Dr. Andy Rogers, Co-Founder and Director, Changing Minds.

  • "John's academic rigour and over 20 years of experience deliver first-class support to sporting organisations at every level.”

    — John Murtough, Director of Global Development, Atlanta BC

  • "John was always focussed on how to squeeze the last drop of performance from the whole multi-disciplinary team he was part of, certainly a help and support for me.”

    — Dr. Ian Beasley, MBBS, MRCGP, MSc Dip Sports Med, FFSEM. Consultant in Sport and Exercise Medicine.

  • "In the academy world, you need people who understand both performance and development. John maximises the talent and resources available, delivers strategic clarity, and is always a great sounding board – exactly what you need when building young players and future-proofing a club.”

    — Steve Weaver, Senior Academy Coach, RB Leipzig

  • "John consistently pushes boundaries and reimagines how technology can support performance. His work invariably meets the highest standards, and he achieves this with demonstrable integrity and genuine humility—qualities that are all too rare.”

    — Alan Clarke, Chief Executive and Co-Founder of STATSports Group

Let’s Talk Growth

Ready to Turn Your Performance Function into a Competitive Advantage?

You've invested in the talent, the tech, and the data. Now let's make sure they deliver the impact you deserve.

Whether you're a high-level club, a multi-club group, or a governing body, we'll help you eliminate the gaps, cut through the chaos, and build a performance environment that drives sustained results.

Start with a free, no-obligation Performance Alignment Scan. We'll pinpoint where your function is breaking down and uncover your biggest opportunities for impact. No pressure. No hard sell. Just clarity.