driving performance
& innovation, together

We help elite sports organisations fix the systems that slow them down.

Find out more

You have the talent - You have the tech - You have the data -

You have the talent - You have the tech - You have the data -

So why aren't your performance support
functions delivering impact?

In elite sport, investment rarely equals impact. That’s the reality.
At Innovation PSP, we unify people, data, and decision-making to help elite sports organisations get more from what they already have, so every decision is clearer, every resource works harder, and staff focus on sustained winning

Sound familiar?

where are you feeling the pain?

You've got highly qualified staff. You've invested in cutting-edge technology. You've spent thousands on data systems.

Yet somehow, it's not coming together.

Departments don't talk to each other. Coaches ignore the
data. Expensive tech gathers dust. And leadership? They're left guessing whether the performance function is actually working
or just keeping busy.

The result: duplicated effort, inconsistent decisions, and a poor return on everything you've already invested.

These problems rarely show up in isolation — and they're often more costly than you think.

  • Are your coaches and support staff interpreting the same data in completely different ways — openly disagreeing in meetings, or quietly working around each other? When staff aren't aligned on what the data means, decisions get made on competing narratives instead of a shared truth.

  • Is your performance tech used by only a handful of people, while others stick to spreadsheets and gut feel? That's not just wasted investment — it's a sign the system doesn't fit how your staff actually work, so they've built workarounds instead.

  • Do two or more people produce the same reports, analyse the same data, or sit in the same meetings? That overlap drains your most valuable resource — your people's time — while real gaps in your operation go unfilled.

  • Can leadership see, in real time, how the performance function is actually operating — or are they piecing it together from fragmented updates and departmental spin? Without the full picture, they can't make strategic decisions, and the function drifts without direction.

If you're nodding along to any of these, you're not alone. And you're not helpless.

We focus on the gaps between roles, departments, and systems — to fix the root cause, not just the symptoms.

Book a Free Performance Alignment Scan.

Book now

TRUSTED BY

Organisations that trust us to deliver

  • "One of the very few in the world who has both an elite skillset in science and in elite day-to-day performance environments.”

    — Callum Walsh, Head of First Team Performance, FC Porto

  • "John possesses a unique skill set, having experience on the training pitch, in the front office, and in the boardroom. He is an asset to any business at a variety of levels.”

    — Stuart Webber, Head of Sports, RB Omiya Ardija

  • "John provided the tools to systematically review current practice while also identifying areas for service optimisation. He delivered a clear, structured plan that aligned with club-wide strategies and fit within annual budget constraints.”

    — Josh Thompson, First Team Head Physiotherapist, Stockport County FC

  • "John is particularly skilled in managing complexity and fostering innovation to address performance challenges.”

    — Dr. Andy Rogers, Consultant Clinical and Forensic Psychologist and Co-Founder and Director, Changing Minds.

  • "John's academic rigour and over 20 years of experience deliver first-class support to sporting organisations at every level.”

    — John Murtough, Director of Global Development, Atlanta BC

  • "John was always focussed on how to squeeze the last drop of performance from the whole multi-disciplinary team he was part of, certainly a help and support for me.”

    — Dr. Ian Beasley, MBBS, MRCGP, MSc Dip Sports Med, FFSEM. Consultant in Sport and Exercise Medicine.

  • "In the academy world, you need people who understand both performance and development. John maximises the talent and resources available, delivers strategic clarity, and is always a great sounding board – exactly what you need when building young players and future-proofing a club.”

    — Steve Weaver, Senior Academy Coach, RB Leipzig

  • "John consistently pushes boundaries and reimagines how technology can support performance. His work invariably meets the highest standards, and he achieves this with demonstrable integrity and genuine humility—qualities that are all too rare.”

    — Alan Clarke, Chief Executive and Co-Founder of STATSports Group

Let’s Talk Growth

Ready to Turn Your Performance Function into a Competitive Advantage?

You've invested in the talent, the tech, and the data. Now let's make sure they deliver the impact you deserve.

Whether you're a high-level club, a multi-club group, or a governing body, we'll help you eliminate the gaps, cut through the chaos, and build a performance environment that drives sustained results.

Start with a free, no-obligation Performance Alignment Scan. We'll pinpoint where your function is breaking down and uncover your biggest opportunities for impact. No pressure. No hard sell. Just clarity.