Frequently Asked Questions

  • It depends on the scope. A diagnostic audit typically takes 4–6 weeks. Implementation and embedding can range from 3–12 months depending on the complexity of the environment.

  • Yes. While our core expertise is in football, our approach applies to any elite performance environment, including other sports and high-performance organisations.

  • No. We work with clubs, governing bodies, and multi-club groups of all sizes. The scale of the challenge determines the scope of our work.

  • A discovery call where we understand your challenges and determine if we're the right fit. If so, we typically begin with a diagnostic audit.

TRUSTED BY

Organisations that trust us to deliver

  • "One of the very few in the world who has both an elite skillset in science and in elite day-to-day performance environments.”

    — Callum Walsh, Head of First Team Performance, FC Porto

  • "John possesses a unique skill set, having experience on the training pitch, in the front office, and in the boardroom. He is an asset to any business at a variety of levels.”

    — Stuart Webber, Head of Sports, RB Omiya Ardija

  • "John provided the tools to systematically review current practice while also identifying areas for service optimisation. He delivered a clear, structured plan that aligned with club-wide strategies and fit within annual budget constraints.”

    — Josh Thompson, First Team Head Physiotherapist, Stockport County FC

  • "John is particularly skilled in managing complexity and fostering innovation to address performance challenges.”

    — Dr. Andy Rogers, Consultant Clinical and Forensic Psychologist and Co-Founder and Director, Changing Minds.

  • "John's academic rigour and over 20 years of experience deliver first-class support to sporting organisations at every level.”

    — John Murtough, Director of Global Development, Atlanta BC

  • "John was always focussed on how to squeeze the last drop of performance from the whole multi-disciplinary team he was part of, certainly a help and support for me.”

    — Dr. Ian Beasley, MBBS, MRCGP, MSc Dip Sports Med, FFSEM. Consultant in Sport and Exercise Medicine.

  • "In the academy world, you need people who understand both performance and development. John maximises the talent and resources available, delivers strategic clarity, and is always a great sounding board – exactly what you need when building young players and future-proofing a club.”

    — Steve Weaver, Senior Academy Coach, RB Leipzig

  • "John consistently pushes boundaries and reimagines how technology can support performance. His work invariably meets the highest standards, and he achieves this with demonstrable integrity and genuine humility—qualities that are all too rare.”

    — Alan Clarke, Chief Executive and Co-Founder of STATSports Group

Let’s Talk Growth

Ready to Turn Your Performance Function into a Competitive Advantage?

You've invested in the talent, the tech, and the data. Now let's make sure they deliver the impact you deserve.

Whether you're a high-level club, a multi-club group, or a governing body, we'll help you eliminate the gaps, cut through the chaos, and build a performance environment that drives sustained results.

Start with a free, no-obligation Performance Alignment Scan. We'll pinpoint where your function is breaking down and uncover your biggest opportunities for impact. No pressure. No hard sell. Just clarity.